Description
MHS is a leading developer of innovative solutions dedicated to measuring and developing the potential of people. We’re not just about assessments – we’re about breaking barriers. With over forty years of experience, we’re pioneers in understanding and addressing neurological conditions and disorders–like ADHD in both children and adults. We’re revolutionizing how gifted and talented youth are identified, ensuring a fair and inclusive process that nurtures potential in all its forms. We’re deeply committed to improving outcomes within the justice system, offering support and resources to all involved. Our core values drive us to empower individuals at every level, focusing on talent development with an emphasis on emotional intelligence and leadership development. We prioritize fairness, equity, and bias reduction in all aspects of our work while giving back to the communities we serve. Join us in our journey to create a world where everyone has the opportunity to succeed and thrive. THE JOB We are looking for a results-driven PPC Specialist with expertise in executing high-performing SEM/PPC/PAID campaigns across Google Ads, Microsoft Ads, Google Display Network (GDN), DV360, and Paid Social platforms. The ideal candidate will have a deep understanding of modern digital marketing strategies, AI-powered campaign optimizations, and data-driven decision-making, with a primary focus on B2B marketing. WHAT YOU’LL DO · Develop and execute full-funnel digital marketing campaigns across Paid Search, Display, Programmatic (DV360), and Paid Social channels with a strong emphasis on B2B strategies and lead generation. · Leverage AI and machine learning tools to optimize bidding strategies, audience targeting, and ad placements to maximize ROI. · Manage campaign budgets, conduct forecasting, estimate monthly costs, and ensure financial reconciliation in collaboration with finance teams. · Implement A/B and multivariate testing frameworks for ad copy, landing pages, and creative assets to drive performance improvements. · Collaborate with UX and web development teams to optimize landing pages and user experience for SEM campaigns. · Work closely with content teams and designers to create high-converting ad creatives for various paid media channels. · Develop audience segmentation strategies, leveraging first-party data, intent signals, and lookalike audiences to improve targeting and engagement. · Execute behavioral, contextual, and predictive audience targeting strategies across Google Ads, Microsoft Ads, and programmatic platforms. · Continuously analyze and report on campaign performance using advanced analytics tools, providing actionable insights to optimize KPIs and enhance marketing ROI. · Evaluate and implement automation tools, scripts, and AI-driven bid management strategies to improve efficiency and campaign performance. · Stay updated on the latest trends in digital advertising, including privacy regulations, cookieless tracking solutions, and emerging ad technologies. · Manage relationships with third-party agencies, vendors, and platform partners to ensure best-in-class execution of digital marketing strategies. · Communicate insights, strategies, and recommendations to key stakeholders through presentations and internal documentation. WHAT YOU BRING You are a data-driven digital marketer with a deep understanding of PPC, SEM, and programmatic advertising. You thrive in fast-paced environments, leveraging AI-powered tools, automation, and advanced analytics to optimize campaigns and maximize ROI. Your expertise in audience segmentation, bid strategies, and privacy-first marketing ensures effective targeting and measurable results. With strong problem-solving skills and a collaborative mindset, you’re able to translate data into actionable insights, working cross-functionally to drive business growth in the B2B space. · Proven experience in managing multi-channel PPC campaigns across Google Ads, Microsoft Ads, and DV360, with a strong emphasis on B2B marketing. · Expertise in AI-powered ad platforms, automation scripts, and advanced bid strategies for optimized performance. · Experience in audience segmentation, dynamic remarketing, and intent-based targeting for both branded and non-branded SEM campaigns. · Strong analytical skills with expertise in Google Analytics 4, Looker Studio, and other data visualization tools. · Hands-on experience with marketing automation platforms (e.g., Dynamics 365) · Knowledge of account-based marketing (ABM) strategies and lead nurturing workflows. · Proficiency in Microsoft Excel (Pivot tables, VLOOKUP, Power Query) for data analysis and performance tracking. · Working knowledge of HTML, CSS, and JavaScript to troubleshoot tracking issues and collaborate with developers. · Familiarity with privacy-first marketing strategies, including server-side tracking, consent management platforms, and alternative measurement solutions. · Strong project management and communication skills, with the ability to collaborate cross-functionally and present data-driven insights. · Up to date with digital marketing trends, emerging ad platforms, and industry best practices. LIFE AT MHS We are an inclusive and collaborative team who encourage everyone here to learn, grow and THRIVE. This includes competitive compensation, benefits, retirement savings plans, a generous profit-sharing bonus for all employees. And spending accounts for Healthcare, Wellness and Work-From-Home. We also offer 3 weeks vacation and 10 paid personal and sick days every year.
