Description
About Musaffa Musaffa is a US-based Islamic fintech powerhouse transforming Shariah-compliant investing globally. With over four years of innovation, we serve a thriving community of 512,000 users across 200 countries , offering advanced tools for halal investment screening and research. As one of the most visited platforms in Shariah-compliant capital markets, we’re building a cutting-edge Shariah-compliant trading platform to provide seamless, ethical, and transparent investment opportunities. At Musaffa, we don’t just hire employees—we seek visionary partners and bold innovators who share our ambition to transform Musaffa into one of the most visited and impactful platforms in the global fintech industry. Together, we’re not just building a company; we’re shaping the future of halal investing. As we continue to scale, we’re seeking an experienced and passionate Social Media & PR Manager to take our brand to the next level by driving engagement, strengthening our industry presence, and expanding our reach through impactful storytelling and strategic PR initiatives. This role offers strong growth potential, including the opportunity for promotion to Vice President level for individuals who demonstrate exceptional performance and leadership in brand strategy, media relations, and community engagement. About the Role As Social Media & PR Manager , you will play a critical role in shaping Musaffa’s brand voice, digital presence, and media relations. You will be responsible for crafting and executing strategies that amplify our message, drive community engagement, and position Musaffa as a thought leader in the Islamic fintech space. This is an impact-driven, high-visibility role that requires creativity, strategic thinking, and a deep understanding of digital media trends. You’ll be at the forefront of shaping how we communicate with our users, industry stakeholders, and the broader ethical investing community. This role requires flexibility in work hours, as we engage with a global audience spanning different time zones. Key Responsibilities 1. Social Media Management & Growth Develop and execute a powerful social media strategy to position Musaffa as a leading voice in Islamic finance across platforms including LinkedIn, Twitter, Instagram, TikTok, Facebook, YouTube, and Reddit. Create high-impact content including thought leadership posts, infographics, videos, and user-generated content that drives engagement and builds trust. Analyze performance metrics, optimize campaigns, and ensure continuous growth in reach and engagement. Keep up with social media trends, ensuring Musaffa stays ahead in digital innovation. 2. Public Relations & Brand Awareness Build relationships with journalists, bloggers, and influencers to increase Musaffa’s media presence in Islamic finance, fintech, and ethical investing. Secure media coverage, guest articles, podcast interviews, and speaking engagements for key Musaffa executives. Manage Musaffa’s reputation by handling press releases, public statements, and crisis communications when necessary. Collaborate with thought leaders and industry partners to co-create content and increase brand exposure. 3. Community Engagement & Thought Leadership Host and moderate webinars, AMAs, and live Q&A sessions to engage with investors and promote financial literacy. Actively engage with our community, responding to comments, questions, and discussions across all platforms to build trust and loyalty. Leverage user-generated content, testimonials, and success stories to strengthen the Musaffa brand. 4. PR Campaigns & Strategic Outreach Plan and execute PR campaigns around product launches, partnerships, and key industry events. Position Musaffa as an industry thought leader by securing executive commentary in leading publications. Develop and execute influencer marketing strategies that align with our brand and ethical investing mission. 5. Data-Driven Strategy & Insights Track and analyze key performance metrics for social media engagement, PR coverage, and brand sentiment. Use data to refine strategies, ensuring continuous improvement in outreach, engagement, and impact. Provide regular reports and recommendations to the executive team based on insights and industry trends. What You’ll Bring to Musaffa Experience & Expertise 10 years of experience in social media management, public relations, or digital marketing, ideally in fintech, finance, or tech startups. A strong track record of building brand awareness and driving social media engagement. Experience working with journalists, influencers, and key media outlets to secure press coverage and industry recognition. Education Bachelor’s or Master’s degree in Marketing, Communications, PR, Journalism, or a related field. Skills & Knowledge Exceptional storytelling and content creation skills with an ability to craft compelling narratives. Strong analytical mindset with experience in tracking and optimizing social media and PR campaigns. Proficiency in social media analytics tools (Google Analytics, Hootsuite, Sprout Social, etc.). Experience in hosting and moderating online events, webinars, and live Q&A sessions. Nice-to-Have Skills Pre-existing relationships with journalists, influencers, or Islamic finance organizations. Experience with SEO, digital advertising, and paid social media strategies. Familiarity with Islamic finance, ethical investing, or fintech ecosystems. Compensation Base Salary: $80,000 – $100,000 CAD per annum Performance-Based Bonus: Based on individual performance metrics and achievements Equity: Eligible for Employee Stock Ownership Plan (ESOP) after 6 months , with additional equity for exceptional candidates Why Join Musaffa? Mission-Driven Work: Be part of a company that is reshaping the future of ethical and Shariah-compliant investing. Leadership Opportunity: Own and drive Musaffa’s social media and PR strategy, making a tangible impact. ESOP Opportunities: Potential for Employee Stock Ownership Plan (ESOP) participation after demonstrating proven performance. Growth & Learning: Work alongside industry experts and have opportunities to expand your skills in fintech and digital marketing. How to Apply Are you a storyteller, strategist, and growth-driven PR professional ready to make an impact? Apply now by sending your resume and a compelling cover letter to careersmusaffa.com. Let’s build the future of halal investing together
