Performance Media Specialist

Description

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally. Position Overview: The Performance Media Specialist will be responsible for the execution, delivery, and reporting of digital campaigns across a variety of digital marketing platforms. These campaigns will serve as digital media buys for both the AMRP and its Partners. This role will require experience across the Google Marketing Platform suite, as well as Facebook Business Manager. Responsibilities: Lead in the execution, delivery and reporting of paid media (Google, Facebook, Pinterest, etc) campaigns digital advertising campaigns across Air Miles owned and operated digital properties. Deliver ongoing and post campaign analytics directly with clients Collaborate with advertisers and internal stakeholders to understand campaign objectives, target audience, and success metrics. Monitor the performance of live campaigns, regularly analyzing performance metrics and making data-driven optimizations. Troubleshoot technical issues related to ad serving, tracking, and delivery. Ensure ad creatives and landing pages align with campaign objectives and meet platform guidelines and specifications. Stay up-to-date with industry trends, platform updates, and best practices in ad operations and digital advertising. Collaborate with the media strategy team to ensure timely delivery of assets and resolve any discrepancies between planned and actual campaign execution. Provide regular reports and insights on campaign performance to stakeholders, including recommendations for improvement. Qualifications: 2 years in digital advertising, ad operations, campaign management, or a similar role. Proficiency in using ad platforms, programmatic platforms, and ad servers. Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions. Excellent project management skills, capable of handling multiple campaigns and deadlines simultaneously. Technical aptitude and experience troubleshooting ad-related issues, such as ad tags, pixels, and tracking. Solid understanding of digital advertising metrics and KPIs. Excellent communication skills, both verbal and written, and the ability to build trust-based relationships with business partners.