Integrated Marketing Specialist

Description

Utilismart Corporation seeks a dynamic and creative Integrated Marketing Specialist to lead and execute multi-channel marketing initiatives that support brand awareness, customer engagement, business development, and sales enablement. This role requires a strategic thinker with strong organizational skills and hands-on experience in digital marketing, event coordination, content creation, and internal and external communications. The ideal candidate is a self-starter who thrives in a collaborative environment and is comfortable managing various marketing and communication tasks—from social media management and website updates to event execution and market research. Key Responsibilities: Marketing & Communications Develop and implement integrated marketing campaigns across digital, print, and event channels Manage and execute the organization’s day-to-day communication needs Write, design, and coordinate newsletters, blog posts, press releases, and email campaigns Create marketing and sales collateral, including brochures, one-pagers, presentations, and infographics Assist with branding and design needs, including logos, graphics, and templates Digital Marketing & Web Manage and maintain the company’s social media accounts and website content Monitor analytics and performance of digital campaigns and website traffic; adjust strategies accordingly Create and schedule posts for social media, manage advertising, and grow audience engagement Events & Customer Engagement Organize and manage corporate events, trade shows, webinars, and customer-facing activities Support and participate in industry events and speaking engagements Coordinate logistics, communications, and promotion for all events Sales & Business Development Support Assist in lead generation, qualification, and opportunity-tracking efforts Contribute to the development of sales proposals and RFP responses Support business development through customer surveys, market research, and competitive analysis Customer Success & Market Insights Conduct customer surveys and analyze data to provide insights on customer satisfaction and product gaps Help identify customer needs to assist in the product and service development process Maintain CRM data and contribute to customer profile updates and segmentation Qualifications & Requirements: Bachelor’s degree in marketing, communications, business, or a related field 3 years of experience in marketing, communications, or a related role—ideally in a B2B or technology-focused environment Proficiency with digital marketing platforms (e.g., Mailchimp), website CMS (e.g., WordPress), and social media tools Strong skills in content creation, graphic design (e.g., Canva, Adobe Suite), and copywriting Experience organizing corporate events or trade shows is an asset. Solid understanding of branding, customer engagement, and modern marketing practices Familiarity with CRM systems (e.g., Microsoft Dynamics 365) and lead generation tools Strong project management and organizational skills with the ability to manage multiple priorities Excellent written and verbal communication skills Detail-oriented with a creative eye and a passion for storytelling Why Join Us? A growing company in the smart utility and data technology sector Opportunities to shape and execute impactful marketing strategies Collaborative culture and room for professional growth Flexible work environment and competitive benefits