Head of Marketing

Description

Head of Marketing (Toronto HQ preferred | Remote OK – North America) SingleKey is trusted by 150,000 landlords and 750,000 customers across North America. We help property owners rent smarter and safer through AI-powered tenant screening, automated rent collection, and our Rent Guarantee Program. Our mission is to bring trust, transparency, and protection into the rental experience. We’re entering a new phase of growth — and we’re hiring a Head of Marketing to lead it. You’ll be responsible for scaling our brand, owned growth channels, and customer acquisition, with strong in-house support and executive sponsorship. About the Role This role is marketing leadership at a high-growth technology company. You’ll report directly to the CEO, partner closely with a seasoned Fractional CMO (ex-fintech growth leader), and lead a marketing team that already includes: Paid Expertise (managing digital performance across search and social) A Community Director (owning earned media and partnerships) Dedicated Analytics and Design support (no fighting for resources) Your primary focus will be scaling owned channels: SEO, content, product-led growth, and customer lifecycle marketing — while driving coordination and strategy across paid and earned channels as our internal marketing leader. This is a high-impact role: equal parts strategy and execution. You’ll build the marketing playbook that takes SingleKey through our next stage of scale. What You’ll Do Own and scale owned channels: SEO, product-led growth, content marketing, and lifecycle/email Partner with paid and community teams to drive full-funnel customer acquisition Manage marketing planning, budget allocation, channel strategy, and growth forecasting Launch rapid, iterative experiments across new and existing channels Build and optimize referral, affiliate, and partnership programs Define KPIs, dashboards, and reporting frameworks with analytics support Work cross-functionally with Product, Sales, and Customer Success to drive revenue growth Help shape SingleKey’s brand voice and market positioning in the U.S. and Canada What You Bring 6 years in growth marketing, demand generation, or D2C/D2B marketing roles Strong experience scaling SEO, content, product-led growth, and lifecycle programs Performance marketing expertise across search, paid social, and display (Google, Meta, LinkedIn) Deep comfort with KPIs: CAC, LTV, ROAS, cohort analysis, and funnel metrics Proven ability to build and lead high-impact growth initiatives at a scaling tech company Strategic and hands-on: you’re equally excited to set the plan and execute it Bonus: Experience in proptech, fintech, insurtech, or SMB-focused products Bonus: Background in Management Consulting, Data Science, Product Management, Finance or other highly analytical roles Why SingleKey? Lead marketing at a profitable, fast-growing, mission-driven company Executive support: partner directly with the CEO and a seasoned fintech CMO Dedicated team and resources already in place Competitive compensation, equity, and benefits Toronto hybrid (3 days/week) preferred; remote within North America possible Ready to build the future of renting? Apply now.