Description
Growth Marketing Manager (Mobile & Web App) Contract: 12 months Location: Remote We’re a fun and innovative company that focuses on providing simple, privacy-first tools to help users stay secure online. Our brand is known for its approachable identity and has a loyal user base. Role Overview: As a Growth Marketing Manager, you’ll be the driving force behind the growth of our mobile app (iOS and Android) and web/desktop app across all geographies. You’ll develop and execute multi-channel marketing strategies, with a core focus on optimizing the mobile user journey and maximizing customer lifetime value. Responsibilities: Mobile Growth Strategy: Develop and execute comprehensive mobile growth strategies, focusing on user acquisition, engagement, and retention for iOS and Android platforms. Lifecycle Marketing: Manage and optimize lifecycle marketing campaigns (push notifications, email, in-app messaging) to improve retention and LTV. App Store Optimization (ASO): Optimize app store presence through ASO, including keyword research, creative testing, and conversion rate optimization. Cross-Functional Collaboration: Collaborate closely with UX, product, and engineering teams to enhance onboarding, engagement, and re-engagement flows within the mobile app. Performance Analysis: Analyze performance metrics (mobile analytics, app store data) to inform strategy, identify opportunities for improvement, and conduct A/B testing. Brand and Content Management: Develop and maintain branding, copy, and content guidelines, ensuring consistency across all mobile platforms and web. Multi-Channel Marketing: Execute multi-channel marketing strategies across various platforms to drive mobile app growth. Qualifications: Proven experience in growth marketing with a strong focus on mobile app (iOS and Android) and desktop app (Windows & Mac) platforms. Deep understanding of mobile analytics platforms and industry best practices. Proven track record of optimizing app store presence through ASO and driving conversion. Experience managing lifecycle marketing campaigns (push, email, in-app). Strong analytical skills and a data-driven approach to decision-making. Excellent communication and collaboration skills. Ability to work independently in a remote environment. Experience with VPN or cyber security apps is a plus. Full funnel marketing experience. Why Join Us? You’ll be part of a team that’s committed to making privacy accessible while keeping things intuitive and user-friendly. As the company grows, you’ll have the chance to make a significant impact on the brand’s expansion into a fast-growing market.
