Description
JOB SUMMARY: As a memberof the Marketing team, the Digital Marketing Manager will be responsible for developing, implementing, and optimizing digital marketing campaigns across multiple platforms. You will play a crucial role in enhancing brand awareness, driving website traffic, and generating leads or sales. This position requires a blend of creativity, analytical skills, and strategic thinking to execute successful online marketing initiatives. MAJOR RESPONSIBILITIES: Develop, execute, and manage digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing. Configure and maintain DNS/GTM/GA4 settings for all company websites Manage and oversee Google Tag Manager (GTM) and Google Analytics 4 (GA4) Monitor and analyze website traffic, conversions, and user engagement through Google Analytics and other analytics tools. Conduct keyword research and implement SEO best practices to enhance organic search rankings. Collaborate with design and content teams to create visually appealing and compelling digital marketing materials. Stay up to date with industry trends, digital marketing best practices, and emerging technologies. Act as a key touch point for cross-functional teams to manage website project priorities and establish execution timelines Develop and maintain lead generation/assignment automation for USA and CANADA markets Create and manage email DRIP automations Implement and maintain integrations with RegFox (Salesforce), GO2 Webinar (Salesforce), and Showpad (Salesforce) Manage and oversee sales enablement tool (Showpad) Coordinate off-trend marketing automation campaigns Collaborate with cross-functional teams to ensure a seamless customer experience on the ecommerce website Analyze all digital marketing initiatives, generate insights, and provide actionable recommendations to optimize campaigns, increase conversions, and drive revenue growth. ADDITIONAL RESPONSIBILITIES: Perform other duties as assigned and required MINIMUM QUALIFICATIONS: Technical Knowledge/Experience A fast learner, creative thinker, and team player with a problem-solving mindset Ability to meet competing deadlines and a “get it done” no task too small attitude Detail-oriented, quality-focused, and driven to consistently meet competing deadlines Self-motivated and curious, who always strives for excellence and eager to learn more about the industry trends and developments related to the digital landscape Demonstrate a strong understanding of digital marketing KPIs, digital acquisition channels, and digital marketing campaign programs (Facebook Ads Suite, Google Ads, Google Analytics, etc.) Experience using CRM tools such as HubSpot, Pardot, or Salesforce Experience testing digital engagement strategies and optimizing programs based on campaign results Excellent writing (proofreading, editing, etc.) and oral communication skills Graphic design skills preferred but not required A Bachelor’s degree or college equivalent program in Business with a focus in Marketing and/or 3 to 5 years of experience working in a similar role Behavioral Demonstrated ability to apply the following behavioral competencies on the job: Teamwork: ability to work independently and effectively and productively with others Communication: understand and follow verbal and written instructions Problem Solving: anticipating, analyzing, diagnosing and resolving problems Organization and Planning: utilizing logical, systemic and orderly procedures to meet objectives Flexibility: ability in adapting to change
