Amazon Channel Specialist

Description

Company Overview LUS Brands (“Love Ur Self”) is a Toronto-based DTC (direct-to-consumer) hair care brand that’s backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors. Since launching in 2017, we have shipped over 10 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned thousands of 5-star reviews. Our mission is as simple as the products we create: to encourage people to genuinely love and accept themselves so that their unique beauty can shine through. At LUS, success starts with the right mindset. We’re committed to bringing on individuals who see possibilities instead of limitations. We’re looking for team members who embrace growth, take ownership of their results, and view challenges as opportunities. We value resilience, self-motivation, and the determination to turn a “no” into a “not yet.” You bring energy, lead with a growth mindset, trust in your ability to create opportunities, and take action to achieve your goals. If you’re passionate about growth, eager to learn, and driven to overcome challenges, we want to hear from you To learn more about us, visit ca.lusbrands.com Job Summary: The Amazon channel at LUS has grown substantially in recent years, and we’re looking for a forward-thinking, results-driven Amazon Channel Specialist to help take it to the next level. This is an exciting opportunity to build on our momentum, and expand our presence on the platform. In this role, you’ll be key in managing and growing our brand’s footprint on Amazon. You’ll optimize product listings, support advertising initiatives, analyze performance data, and ensure seamless day-to-day operations. You’ll also collaborate with the creative team to keep content fresh, engaging, and aligned with our brand strategy. About You: You’re passionate about eCommerce and thrive in the fast-paced Amazon marketplace. Results-oriented and analytical, focusing on optimizing PPC campaigns and increasing brand visibility. Detail-driven with a strong understanding of Amazon’s algorithms and best practices. Collaborative, working seamlessly with cross-functional teams to align campaigns with business goals. Proactive problem-solver, focused on improving account health and campaign performance. Continuously learning and applying industry best practices to drive success. Key Responsibilities: Assist in developing and managing PPC campaigns to increase traffic and sales, while focusing on efficiency and ROI. Manage and optimize product listings, ensuring accurate and compelling product descriptions, images, and keywords. Monitor and manage account health, including any case escalations, to ensure high levels of account health. Conduct keyword research and implement strategies to improve product visibility and search rankings on Amazon. Monitor and analyze sales performance, traffic data, and customer feedback to identify trends and opportunities for growth. Assist in optimizing PPC campaign performance by analyzing metrics such as CTR, conversion rate, and advertising spend, and make data-driven decisions to improve campaign performance. Manage various Amazon Advertising features, including advertising campaigns, attribution, A content, Vine, Deals, Coupons, Prime Exclusive Discounts, Promotions, and Brand-Tailored Promotions. Work closely with the design and creative team to ensure the brand storefront and product pages are organized and up-to-date. Continuously optimize campaign portfolio structure and implement sophisticated bidding rules to improve TOS visibility, reduce advertising costs, and contribute to the ASIN’s BSR to improve organic ranking and profitability. Develop and maintain an organized brand storefront in collaboration with the design & creative team. Collaborate cross-functionally to support inventory management, pricing, and fulfillment strategies to drive profitability. Stay up-to-date with industry trends, Amazon algorithm changes, and best practices in PPC advertising to ensure our campaigns remain competitive and effective. Qualifications: Bachelor’s degree in Business, Marketing, or a related field. 2-3 years of experience in digital marketing or Amazon marketplace management. Must have hands-on experience in media buying, including actively creating and executing keyword strategies, ad group structuring, audience segmentation, and in-platform targeting. Familiarity with Amazon Seller Central and Amazon Advertising (PPC, Sponsored Products, Sponsored Brands). Experience managing PPC advertising campaigns on the Amazon platform, with a strong track record of driving results and maximizing ROI. Understanding of Amazon’s seller central platform and understanding of Amazon’s policies. Strong analytical skills and experience using data analysis tools. Excellent communication and collaboration skills, with the ability to work well with internal teams. Ability to manage multiple tasks and meet deadlines in a fast-paced environment. Basic knowledge of Amazon policies and best practices is a plus. Amazon Advertising certification is a plus. This hybrid role requires working onsite in Mississauga three days per week. We value collaboration and believe that a blend of in-person and remote work is essential to our success. Why Join LUS Brands? Comprehensive Benefits: Receive medical and dental coverage and life insurance to ensure your health and peace of mind. We also provide an Employee Assistance Program for additional support. Future Planning: Take advantage of RRSP-matching retirement benefits to help secure your financial future. Time Off: Benefit from paid time off, including vacation days, personal days, bereavement leave, and paid holidays. Wellness Support: Receive an annual wellness allowance to prioritize your health and well-being. Exclusive Perks: Enjoy generous discounts on LUS Brands products for you, your family, and your friends.