Description
About Us We’re the team behind Hafu Go , one of the Top 5 fastest-growing YouTube channels in Canada , with 11M subscribers and over 3B views worldwide . Our content racks up 300M views every month , blending science, tech, and chaos into some of the internet’s most viral experiments. Now, we’re expanding beyond YouTube, building platform-native social content and launching new profiles. This is your chance to shape a major brand from the ground up. The Role We’re hiring a Social Media Manager to lead strategy, creation, publishing, and growth across TikTok, Instagram, YouTube Shorts, Snapchat, Threads, and new social brand profiles. You’ll create original short-form content, track trends, build cross-platform presence, and lead creator collaboration strategies to grow reach and cultural relevance. This is a content-first, brand-building role with full ownership over a growing social vertical. Key ResponsibilitiesOriginal Content Creation Ideate and pitch platform-native short-form content Film and edit social-first videos (not YouTube repurposing) Record and publish behind-the-scenes and studio moments React to fast-moving trends with quick-turn content Use CapCut, Premiere, or similar tools to edit daily content Publishing & Channel Growth Manage all posts across TikTok, Instagram, Shorts, and Threads Launch and grow new social profiles from scratch Maintain a weekly publishing schedule and platform roadmap Write sharp, engaging, brand-aligned captions and headlines Track analytics, test content formats, and adapt strategy accordingly Trend Spotting & Cultural Relevance Monitor social platforms daily for emerging memes, sounds, and formats Propose reactive ideas tied to viral moments Stay current on algorithm shifts and evolving platform tools Maintain a rolling bank of trend ideas and viral concepts Creator Collaboration Strategy Identify creators to collaborate with based on tone, audience, or relevance Pitch duets, stitches, collab formats, and cross-post ideas Coordinate logistics for in-person or remote collaborations Track impact of collabs on audience growth and reach Act as a liaison between the brand and other creators to facilitate authentic crossovers Community & Brand Voice Monitor and engage with followers across platforms Highlight notable comments or community reactions Maintain brand voice and tone across all public interactions Collaborate with the creator to ensure direction and voice stay consistent Requirements 2 years experience in social media content creation and platform strategy Strong creative instincts and editing ability for short-form video Deep knowledge of TikTok, Instagram, Shorts, and internet culture Track record launching and growing social profiles or content brands Excellent writing and hook ideation skills Experience working with or around creators and influencers Toronto-based and available for in-person filming and coordination What You Get A high-ownership role on one of Canada’s fastest-growing content teams Direct mentorship and hands-on training from a creator with 11M subscribers and billions of views Access to a behind-the-scenes world most creators never show — including idea development, high-concept shoots, and viral packaging strategy Opportunities to film in unique environments , experiment with big ideas, and move fast on culturally relevant content A front-row seat to how high-performance creator businesses operate at scale Location: Toronto (in-person) Type: Part-time (contract, 20–30 hours/week) Start Date: ASAP Term: 3-month contract with potential to extend or grow into a full time role Compensation: $18-22/hour
